Roberto Verino Fragrance

Roberto Verino has launched Mellow, a fragrance fashioned with the help of students at the University of Madrid, who helped design the bottle, logo and advertising. Mellow was conceived to appeal to the young, with its round pink and lilac bottle decorated with a latex ribbon and its checked packaging in the same colors as the bottle.

Mellow is an Eau de Toilette, and the fragrance "smells as sweet as bubblegum but...also hints at the physical side of the user with vanilla and musk.”

Designer Perfume

In 1930's saw the arrival of the leather fragrances, and florals, also became quite popular with the emergence of Worth's Je Reviens (1932), Caron's Fleurs de Rocaille (1933) and Jean Patou's Joy perfume (1935). With French perfumery at its peak in the 1950's, other designers such as Christian Dior, Jacques Fath, Nina Ricci perfume, Pierre Balmain and so on, started discovering their own scents.

Designer Perfumes

Parfum is a kind of designer perfume with a 15-30% perfume essence concentration. As such, it is the strongest existing fragrance. As a result, the wearer does not need to use as much of the perfume and it is capable of long-lasting.

Parfum De Toilette is usually somewhere between Parfum and Eau De Parfum when it comes to strength, although some companies actually use this term to describe Eau De Toilette. When it comes to men’s cologne, the term is used to express the greatest concentration available and is generally available in either a splash or a spray.